Samsung Display Showcases XR Technology at AWE USA
Samsung Display showcased its latest RGB OLED on Silicon (OLEDoS) technology at AWE USA 2026 in Long Beach, California. The company is seeking to expand its presence in the extended reality (XR) market. The exhibition, described as the world’s largest XR-focused event, opened on Tuesday local time and is scheduled to run until Thursday.
The company is presenting a range of RGB OLEDoS displays for mixed reality (MR) headsets and augmented reality (AR) smart glasses. The displays are designed for wearable devices and are being showcased for their brightness and colour reproduction.
A central feature of Samsung Display’s exhibition space is a dark-room installation called “The Big Dipper”.
The installation recreates the constellation using seven display panels in a darkened room. Two of the seven panels incorporate Samsung Display’s 1.3-inch RGB OLEDoS technology. According to the company, the 1.3-inch RGB OLEDoS display can reach 40,000 nits of brightness.
The installation lets visitors compare the display with conventional display technologies. Samsung Display is also demonstrating prototype AR smart glasses with a 0.62-inch RGB OLEDoS display. Visitors can use AR applications while viewing a projection of the Long Beach coastline on a large screen.
The demonstration includes functions such as real-time translation, navigation and weather updates. These functions are available through the smart-glasses demonstration. In a separate MR experience zone, attendees can test a prototype MR headset that uses RGB OLEDoS technology.
The demonstration area includes content presented through the prototype headset. The MR experience includes K-pop concert content as well as the rhythm-action game “Synth Riders”. Visitors can experience both applications through the prototype headset during the exhibition.
Samsung Display stated that RGB OLEDoS technology provides higher light efficiency than white OLEDoS technology. The company also stated that RGB OLEDoS has a longer lifespan because it does not require a colour filter. Samsung Display said removing the colour filter simplifies the panel structure.
The company said the design could improve manufacturing efficiency and cut production costs. Samsung Display also stated that RGB OLEDoS is built around a single-panel structure. Samsung said this approach eases manufacturing. It also said it supports mass production and cost competitiveness.
Samsung Display is also exhibiting concept displays that combine display technology with artificial intelligence. These concepts are part of the company’s exhibition at AWE USA 2026. Among the concepts on display is a stretchable screen that can change shape depending on usage conditions.
The company is also presenting a Light Field Display capable of producing three-dimensional images that can be viewed without glasses. The stretchable display can change shape depending on operating conditions.
The Light Field Display can produce three-dimensional images without glasses. The company is exhibiting these concepts alongside its RGB OLEDoS products for XR devices. Both are part of Samsung Display’s exhibition at AWE USA 2026.
Samsung said it is using AWE USA 2026 to strengthen cooperation with XR industry partners worldwide.
The company also stated that the exhibition provides an opportunity to reinforce its position in the growing XR display market.
